I grew up in Utah chasing adventures, the love of the outdoors never stayed in childhood. It turned into a life built around it: living in an RV for months at a time, bringing our dogs on every trip we could, and slowly checking off a growing list of bucket-list adventures, from summiting Mt. Timpanogos to hiking the Dolomites someday.

All through my design education, I was taught that a designer's real job isn't making things look good, it's telling a story. I took that seriously enough to bring my own story into a college interview once, growing up outdoors and all, and the interviewer told me it was too much, that I should cut it down to only the "professional bits." So I did. I spent years polishing and toning myself down into something more palatable, and none of it brought me closer to the work I actually wanted to do.

It wasn't until I stopped shrinking my story, and let the outdoors be as central to my work as it is to my life, that things started to feel aligned.

That's the lens I bring to every brand I build now: I know what it feels like to flatten a real story into something safe, and I know what it takes to build one that doesn't. It's why I don't build brands that blend in, another muted color palette, another mountain in the logo. I build brands that stand out, because the ones that last are the ones brave enough to tell the truth.

Ready to build something that stands out?

If you're building a brand for the outdoors, I'd love to hear where you're headed.

Every project starts with a conversation, not a questionnaire. We talk through your beliefs, your goals, and what you see for your brand, and we figure out together if I'm the right fit for the work. If it's a match, you'll fill out a full brand questionnaire so I have everything I need to start building the brand of your dreams.

From there, we stay in close touch. Regular check-ins keep us aligned as the work takes shape, so nothing shows up at the finish line as a surprise. What you walk away with isn't a folder of files, it's a full system built to work for you: consistent, intentional, and ready to grow.

And if you need a creative partner after launch, I'm not going anywhere. Trail Guide keeps me in your corner for the seasons ahead.