You don't need another muted palette and a mountain in the logo. You need a brand that gets noticed, stands up to daylight, and tells the truth about who you are. Here's how we get you there.
For the early-stage outdoor brand, gear maker, or influencer who needs a real identity fast, not a full campaign. This is where a brand goes from an idea in your head to something you can actually put in front of people.
What's included:
Custom logo suite (primary + alternate)
Curated font + color palette
Brand voice + messaging guide
1-page brand style sheet
One branded template (Instagram, business card, or whatever you need most)
One round of refinement
1:1 discovery call
Fast turnaround, typically 1–2 weeks
Why it matters: An outdoor audience can spot inauthenticity from a mile out. Basecamp gets you a cohesive, credible presence fast, so you can show up consistently across trail, social, and site from day one.
Starting at $2,200
Basecamp
Expedition
For brands ready to launch or relaunch with an identity and a digital home built together, not pieced together from three different vendors. Expedition is the flagship: one process, one point of view, everything aligned before it ever goes live.
What's included:
Full brand identity: logo suite, color palette, typography system, brand voice + messaging guide
Custom website, up to 5–7 pages, mobile-responsive
Integration of forms, scheduling tools, and social links
Basic SEO setup + launch support
Launch graphics + branded social templates
Brand style guide
2–3 weeks of post-launch support
Why it matters: This is where your visuals, your voice, and your website stop feeling like separate projects and start feeling like one story. Every click brings someone closer to trusting you, and every share of your link feels like something you're proud to send.
Starting at $6,500
Summit
For the founder who's ready to go all in. This is a multi-week collaborative process across your entire brand ecosystem, identity, packaging, web, and launch strategy, all rooted in the story that makes your brand yours.
What's included:
Everything in Expedition
Packaging design
Multi-week collaborative process rooted in your brand story
Launch graphics + branded social templates
Launch strategy, not just launch assets
2 weeks of post-launch support
Why it matters: This tier brings every touchpoint into alignment, on shelf, on screen, in someone's hands, with one creative director who already knows the whole story, not three vendors who each know a fragment of it.
Starting at $10,000
For past clients who want a creative director in their corner year-round, not just a designer on call. Outdoor brands run on seasons, gear drops, trail-season pushes, ambassador campaigns, and Trail Guide keeps you ready for every one of them.
What's included:
Priority access + flexible monthly hours
Seasonal campaign refreshes
New product and gear-drop launch assets
Ambassador and influencer content kits
Strategic tweaks as your brand grows
Why it matters: No re-briefing, no re-explaining your brand from scratch every time an opportunity moves fast. Just a creative partner who already knows where you're headed.
Starting at $1,200/month.
Add On’s
Trail Guide
-
Launch-ready social visuals so you can show up and share with ease. No overthinking, just aligned, on-brand assets. Starting at $350.
-
Gear tags, event materials, business cards, postcards, extending your brand into the physical, field-ready world. Starting at $500.
-
Intentional packaging that feels like an extension of your brand's values, from texture to typography, designed for the moment someone holds your product for the first time. Starting at $1,500
Ready to build something that stands out?
Whether you're just getting your gear brand off the ground or ready for a full creative overhaul, there's a place to start. Let's talk about where you're headed.
FAQ’s
-
If you’re looking for more than just a logo — if you want a brand that feels aligned with your story and supports where you’re going — you’re likely in the right place. My process is collaborative and intentional, so the best results come when we both feel excited to co-create together.
-
Each project is a little different, but most timelines range from 4 to 10 weeks depending on the scope. During your discovery call, we’ll walk through the phases and create a schedule that feels spacious, clear, and aligned with your goals.
-
That’s totally okay. You’re welcome to reach out and share where you’re at. I can recommend a path that fits your current season — whether that’s a full project, a phased approach, or something more foundational like brand strategy first.
-
Yes — I believe in making branding accessible and manageable. Most projects are split into 2–4 payments depending on the scope and timeline. We’ll go over all the details before we begin so everything feels clear and stress-free.
-
Yes! My web design process includes light training or walkthroughs so you can confidently update your site when needed. And if you'd rather stay hands-off, I offer post-launch support or retainer options as well.
-
At this time, I only offer full brand design packages. I believe a strong brand is more than a mark — it’s a system built around clarity, message, and intentional design. That said, feel free to reach out if you're not sure what you need yet.
-
Start by filling out the contact form and telling me a bit about your vision. If it feels like a good fit, we’ll schedule a discovery call to talk more, answer any questions, and map out your project timeline.